Any MBA on LinkedIn can salivate over sexy OKRs, KPIs, and CTRs, but if you ask me, these things are a given! I'm driven by something more; a desire to do good in this world. How you do one thing is how you do everything, so with me, you can expect candor, compassion, integrity, determination, and –yes– results!
I specialize in working with small businesses, sustainable organizations, and brands in the rapidly growing non-alcoholic industry.
Beyond who I am as a marketer, I am also a sober, queer writer and small business owner living in SoCal with their 2 dogs, 2 cats, and unruly garden. You can usually find me repairing the drip irrigation in my backyard garden or tearing through the racks at my local thrift store.
My current stats:
If you're looking for high volume, low quality work, it ain't me you're looking for, babe. (Bob Dylan ref, anyone?) But if you're looking for intentional content that connects you with your target audience, well that's music to my ears. Here's what I can offer you:
My mission in life is to add beauty wherever I can, whether it’s floral arrangements for a friend’s wedding or a carefully crafted caption for a social post. I am obsessed with grammar and meticulous about sentence structure, but know when to bend the rules to show off a fresh brand voice and deftly play with humor.
I greet each day with curiosity, grit, and passion. I live and breathe sustainability and try to be as low-waste as possible. I also carry that passion for sustainability into the workplace as I proactively manage burnout. I am a loud advocate for watering your passions because I know that when we pour into ourselves, we can produce even better creative results in the workplace.
If you're like my dad (a CPA), numbers speak to you more than words. For you nerds, here are some pretty stats:
Working with Kelsey has always been an absolute pleasure! She effortlessly brings Kashwére’s products to life with her beautifully crafted descriptions, making every piece feel as luxurious and soft in words as it does in person. Her creative blogs are not only engaging but a true joy to read. Kelsey approaches every project with professionalism, creativity, and attention to detail, always delivering high-quality work on time. If you're looking for a talented copywriter who truly understands brand voice and storytelling, Kelsey is the one! We'd be lost without her.
Creative Director, Kashwére
After graduating Magna Cum Laude from CSU, San Marcos with a Bachelor of Arts degree in literature and writing in 2018, I went on to work in agency, in-house, and freelance settings across various B2B and DTC industries like dental, SaaS, healthcare, and e-commerce.
For the past 9 years, I've had the pleasure of working with amazing people along the way, and I can't wait to see where my path takes me next.
It's early days, babes, but you can always pull me for a chat! Let's make it offical.
